Indicate the source of goods and help present them as authentic.Distinguish your product or service from others and prevent them from using something confusingly similar.A trademark is an important factor in order to: Trademarking the name, logo or more makes a lot of sense and will legally prevent other companies from doing something similar. Since branding or rebranding can be an expensive endeavor for a company, the intellectual property generated during the process should be protected. terms including: Olympic games, Olympics and Paralympic gamesĪ trademark, also referenced as trade mark, or trade-mark, is a recognizable sign, design, or expression which identifies and distinguishes goods or services (see below) of a particular source.the Olympics motto of Citius, Altius, Fortius.The list below shows items “protected against any direct reproduction or modified uses similar enough to trigger an association with them, including translations:” There are significant sums of money in corporate sponsorships, advertising and licensing agreements and because of this the IOC protects all aspects of its brand that have been trademarked and will go after those who use it without their approval. As you can imagine, millions of people are viewing the Olympics and corporations want to target those people with brand exposure and advertising. For example, the International Olympic Committee (IOC) is notoriously protective of its brand assets. Since Trillion designs logos that become registered trademarks, we will do our best to get you up to speed with the basics.Ĭorporations such as Target and McDonalds, or even events such as the Olympics, have extensive trademarks and service marks tied to their brands. We are not lawyers (our lawyers made us say that) so seeking the guidance of an intellectual property (IP) attorney that specializes in patents and trademarks is essential when naming your business and to protect your brand identity. Our clients often ask us to educate them on what’s involved in the trademarking process while embarking on their brand development. Have you ever wondered, “what do the small lettered symbols that appear next to logos and slogans mean?” The ™, ®, and SM symbols are used to represent trademark, registered trademark, and service mark-important legal representations we will explain below.

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